Brand identity



Caso de estudio

Balú is an artisan ice cream and coffee shop located in the city center, who called us to renew the visual identity of their brand. Starting from the classic diagonal lines of ice cream waffles, we designed a recognizable logo at first glance, adding the typography as ice cream balls.

We work a very intense color palette, like the flavors that the public can find in Balú, based on 2 of them very representative of the brand, mango and strawberry; Likewise, we designed a graphic system inspired by the diagonal lines used in the logo, to create a dynamic visual universe that adapts to all kinds of applications.