Brand identity

Case study

Tupac Amaru is a second division sports club founded in the city of Tacna, participant of the Peru Cup, aspiring to reach the professional league, made up of a young and optimistic squad.

As part of the interim change in the board, the sponsoring company ‘Athenas’ asked us to redesign the club’s institutional shield, which was not clearly defined; therefore it was necessary to generate a new symbol, for this we used the image of José Gabriel Condorcanqui, national hero, through an interpretation of the well-known illustration of Martha Meier M. Q.

We suggest a new color palette, we design the complete team uniform and some merchandising pieces for the club’s fans.

Brand identity