TUPAC AMARU
Brand identity
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2019
Case study
Tupac Amaru is a second division sports club founded in the city of Tacna, participant of the Peru Cup, aspiring to reach the professional league, made up of a young and optimistic squad.
As part of the interim change in the board, the sponsoring company ‘Athenas’ asked us to redesign the club’s institutional shield, which was not clearly defined; therefore it was necessary to generate a new symbol, for this we used the image of José Gabriel Condorcanqui, national hero, through an interpretation of the well-known illustration of Martha Meier M. Q.
We suggest a new color palette, we design the complete team uniform and some merchandising pieces for the club’s fans.








